Five questions for Sidnei

37-year-old Brüel & Kjær Account Manager Sidnei Luis do Prado from São Paulo is a busy salesman, but when he does have time off, he spends it enjoying family life, reading, practicing photography and playing goalkeeper for a football team. His favourite culinary delights include wine, strong coffee, Brazilian barbecue and Italian cuisine.

What are the challenges ahead?
The world is constantly changing and the challenge for companies is to anticipate the future needs and demands of people and the market. It is important to stay ahead of the game and be prepared to deliver new technological solutions that will add value to customers in the future. For tech companies, people are the key to success.

What drives you in your work?
I love working in sales, so, this alone motivates me. I am also driven by the opportunity to see efforts, plans and strategies convert into real results.

What is the best advice you’ve been given?
Be honest, transparent, patient and persistent in life. These values will make all the difference.

If you could invite three famous people to dinner, who would they be?
Warren Buffet, Bill Gates and Elon Musk.

Who do you admire most and why?
My parents. They did the best they could with the limited resources available at that time, but they always encouraged me to follow my dreams and make a better life for myself.