Five Questions For Marty Alexander

What are the challenges ahead? 

In the digital world, solutions that were once an art to develop are now more easily achieved. However, knowledge of the underlying principles of the noise or vibration issues being addressed is necessary to develop the right solution.

What drives you in your work? 

My motivation to help my colleagues and customers. I’m always questioning whether I could try harder to find the best solution to a problem.

What is the best advice you’ve been given?

My first manager shared some words of wisdom, including “people hate change” and “sell yourself, sell your company, then sell the product”.

If you could have two superpowers, what would they be and why?

The ability to travel in time, to revisit the world I remember in my youth and see if it really was as I remember it. The ability to fly (without the hassle of airport security).

What’s your favorite saying?

“It’s the cable”. I have found that, over the years, most issues with instrumentation systems can be traced to a bad cable. I have become famous with colleagues and customers alike who have found that, more often than not, I am right.