Visions and Values  Brüel & Kjær - B&K

Our vision and values

Our mission, vision and the five key values that drive our business and create long-term benefits for our customers and employees alike.

Brüel & Kjær’s mission is to help our customers’ measure and manage the quality of sound and vibration in their products and in the environment.

Brüel & Kjær’s vision is to be the first choice and long-term business partner, delivering innovative technical solutions, which create sustainable value for our customers. We will be a profitable business and a great place to work.


Our five key values are vital to both our customers and our business. We take pride in our values and living by them strengthens our presence in the marketplace. More importantly, these values create long-term benefits for our customers and employees alike.

Absolute integrity

  • Always acting with honesty and transparency in all that we do
  • Doing the right thing even if it means losing business 
  • Keeping our promises and commitments
  • Treating our people and business partners with fairness and respect


  • Creating an entrepreneurial culture where people can take initiative and succeed
  • Challenging our people to grow and reach their highest potential individually and collectively
  • Trusting our people to have personal ownership  and accountability and learn from their experiences

Customer focus

  • Partnering with our customers to enhance their productivity and performance 
  • Listening to customers challenges and actively anticipating their future requirements 
  • Delivering on our commitments to meet customer needs

Restless innovation

  • Continuously improving products, services and business processes  
  • Constantly finding ways to enhance personal, customer and product performance to create maximum value 
  • Challenging the status quo

High performance

  • Delivering strong returns and sustainable value for our shareholders 
  • Performing to the highest standards against the commitments we make internally to one another and externally to our customers
  • Developing resilient businesses that are best in class
  • Acting with urgency without compromising quality, safety, the environment and our integrity